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Thank You for Arguing, Third Edition: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

Pocket • 2017 • Engelsk

Thank You for Arguing, Third Edition: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

Av Jay Heinrichs

0 vurderinger • 0.0 av 5

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Om boken

A master class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated. The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening assortment of persuasive trick...Vis mer

Fonetikk, fonologi

Om boken

ISBN

9780804189934

Forlag

Crown/Archetype

Publiseringsår

2017

Språk

Engelsk

Originaltittel

Thank You for Arguing, Third Edition: What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

Format

Pocket

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