Nettbokhandelen for kjøp og salg av bøker.

Kom i gang

Lær å kjøpe brukt

Kjøp pensumbøker

Logg inn eller registrer deg

Kjøp et gavekort

Kundeservice

Personvernregler

Informasjonskapsler

Bookis

Gi tilbakemelding

Kontakt oss

Rask levering med

Trygg betaling med

© 2026 Bookis AS

Norsk

Norge

Region er basert på IP-adresse

Hjem

Reklame

Hjem
Sjangere
Reklame

Marketing of High-Technology Products and Innovations

Innbundet • 2000 • Engelsk

Marketing of High-Technology Products and Innovations

Av Jakki J. Mohr

1 vurderinger • 5.0 av 5

‌
‌

‌

‌
‌

‌
‌

‌

‌
‌
‌
‌
‌
‌
‌
‌

‌

Om boken

Using a systematic approach grounded in empirical research, this text provides a framework for making marketing decisions in a high-tech environment. It covers such industries and contexts as telecommunications, information technology, biotechnology, and consumer electronics.

Etikk og sosialt ansvar i næringslivet

Entreprenørskap

Om boken

ISBN

9780130136060

Forlag

Prentice Hall

Publiseringsår

2000

Språk

Engelsk

Originaltittel

Marketing of High-Technology Products and Innovations

Format

Innbundet

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

Returer

Kontakt selgeren etter levering.

Omtaler · 0

1 vurderinger • 5.0 av 5

Du vil kanskje også like

Consumer Behavior

Consumer Behavior

Wayne D. Hoyer

Marketing

Marketing

Paul Baines

Strategic Management of Technological Innovation

Strategic Management of Technological Innovation

Melissa A. Schilling

The Martech Handbook Build a Technology Stack to Attract and Retain Customers

The Martech Handbook Build a Technology Stack to Attract and Retain Customers

Darrell Alfonso

Business-to-Business Marketing

Business-to-Business Marketing

Ross Brennan

Managing Innovation

Managing Innovation

Joe Tidd

Technology Ventures From Idea to Enterprise

Technology Ventures From Idea to Enterprise

Thomas H. Byers

Marketing management

Marketing management

Philip Kotler

Relationship marketing in the digital age

Relationship marketing in the digital age

Robert W.

Digital Marketing

Digital Marketing

Annmarie Hanlon

Entrepreneurship

Entrepreneurship

Robert D. Hisrich

Principles of Marketing Engineering and Analytics

Principles of Marketing Engineering and Analytics

Gary L.

Markeds Kommunikasjon

Markeds Kommunikasjon

Lars E. Olsen

Marketing Strategy

Marketing Strategy

Robert Palmatier

Marketing Theory

Marketing Theory

Experiencing MIS

Experiencing MIS

David M. Kroenke

Marketing Ethics & Society

Marketing Ethics & Society

Integrated marketing communications

Integrated marketing communications

Chitty

Global marketing

Global marketing

Svend Hollensen

E-Marketing

E-Marketing

Judy Strauss

The new rules of marketing & PR

The new rules of marketing & PR

David Meerman

Marketing High Technology

Marketing High Technology

William H. Davidow

Principles of marketing

Principles of marketing

Philip Kotler

Marketing Channels

Marketing Channels

Bert Rosenbloom

Relationship Marketing Exploring Relational Strategies in Marketing

Relationship Marketing Exploring Relational Strategies in Marketing

John Egan

Marketing Research

Marketing Research

Naresh K. Malhotra

Markedsføringsledelse

Markedsføringsledelse

Philip Kotler

FAQs on Marketing Answered by the Guru of Marketing

FAQs on Marketing Answered by the Guru of Marketing

Philip Kotler

Open Innovation

Open Innovation

Henry Chesbrough

International Marketing

International Marketing

Ghauri

Wharton on Managing Emerging Technologies

Wharton on Managing Emerging Technologies

George S. Day

Foundations of Marketing

Foundations of Marketing

David Jobber

Product Management

Product Management

Donald R. Lehmann

Direct and Interactive Marketing

Direct and Interactive Marketing

Sargeant, Adrian

Entrepreneurship and Innovation

Entrepreneurship and Innovation

Tim Mazzarol

Principles and Practice of Marketing

Principles and Practice of Marketing

David Jobber