Mass communications and the advertising industry

Principles of Integrated Marketing Communications

Lawrence Ang

Integrated Advertising, Promotion, and Marketing Communications

Kenneth Clow

Marketing Communications

Patrick De

McQuail's Media and Mass Communication Theory

DipPSA, McQuail Denis MA PhD

Understanding media economics

Gillian Doyle

P2+C=5 A New Formula for Media Planning Post Covid

Justin Gibbons

Mass Communications and Media Studies

Peyton Paxson

Loose Leaf for Advertising and Promotion

Michael Belch

Keywords for Media Studies

Media and Everyday Life

Tim Markham

The Psychology of Advertising

Bob M.

Integrated marketing communications

Chitty

Social media marketing

Tracy Allott

Integrated Advertising, Promotion, and Market…

Kenneth Nordgren (red.)

Marketing for hospitaliy and tourism

Philip R Kotler

Journalism and PR

Jim MacNamara

Media and communication

Paddy Scannell

Marketing Management

Kotler Keller

The new rules of marketing and PR

David Meerman

McQuail's Mass Communication Theory

Denis McQuail

Marketing Communications A European Perspecti…

Pstrick De

Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers

Graham Cairns

Media Effects Advances in Theory and Research

Jennings Bryant

Communicating effectively

Garry Kranz

McQuail’s Mass Communication Theory

Denis McQuail

Strategic advertising management

Larry Percy

Social Communication in Advertising Consumption in the Mediated Marketplace

William Leiss

Media and Cultural Studies

Meenakshi Gigi Durham

Advertising and promotion

George E. Belch

Creative Arts Marketing

Elizabeth D Capaldi Phillips

Understanding Media Culture

Jostein Gripsrud

Communication Theories: origins, methods and users in the mass media

James W

Media Communication: An Introduction to Theory and Process

James Watson

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Introduction to Mass Communications

Edwin Emery