Hey, Whipple, Squeeze This

Hey Whipple, Squeeze This The Classic Guide to Creating Great Advertising

Luke Sullivan

D&AD. The Copy Book

The Publishing Business

Kelvin Smith

Hegarty on Advertising

John Hegarty

Loose Leaf for Advertising and Promotion

Michael Belch

The Advertising Concept Book

Pete Barry

Advertising by Design

Robin Landa

Branding

Michael Johnson

Strategic Advertising Management

Larry Percy

Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era

Amy Macy

How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World

Michael Bierut

Integrated marketing communications

Chitty

Everybody Writes

Ann Handley

Designing the Editorial Experience : A Primer for Print, Web, and Mobile

Sue Apfelbaum

Hegarty on Creativity: There are No Rules

John Hegarty

The Art of Social Media

Guy Kawasaki

Jab, Jab, Jab, Right Hook

Gary Vaynerchuk

Do It! Marketing

David Newman

Damn good advice (for people with talent!)

Likable social media

Dave Kerpen

An A-Z of Visual Ideas How to Solve Any Creative Brief

John Ingledew

Confessions of an Advertising Man

David Ogilvy

Record label marketing

Tom Hutchison

Crush It!

Gary Vaynerchuk

Wally Olins: The Brand Handbook

Wally Olins

Cashvertising How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone

Drew Eric Whitman

Advertising For Dummies

Gary Dahl

The Copywriter's Handbook

Robert W. Bly

The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Joseph Sugarman

The golden age of advertising

Jim Heimann

Advertising Outdoors Watch This Space!

David Bernstein

Creative Arts Marketing

Elizabeth D Capaldi Phillips

A Technique for Producing Ideas

James Young

All-American Ads 50s

Jim Heimann

Advertising cultures

Sean Nixon

All American Ads of the 60's

Jim Heimann

Creative Advertising

Mario Pricken

Secret Formulas of the Wizard of Ads

Roy H. Williams

The Wizard of Ads Turning Words Into Magic and Dreamers Into Millionaires

Roy H. Williams

Om reklame

David Ogilvy