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Om boken
Find out how Samsung grew from a small food export company to become the manufacturer of so many of the must-have gadgets in just 50 years. This title looks at:* Some of the brightest business minds behind Samsung's meteoric rise* How the company consistently stays at the cutting edge of technological innovation* The marketing and PR strategies that have built Samsung into the powerful brand it is todayFrom Samsung's battle with Sony to what the future could hold for the tech company, this is a ...Vis mer
Om boken
ISBN
9780750292665
Forlag
Hachette Children's Group
Publiseringsår
2016
Språk
Utgave
1
Originaltittel
Big Brands: Samsung
Format
Frakt og retur
Frakt
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