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Pocket • 2017 • 1. utgave
Av Alison Theaker, Heather Yaxley
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Om boken
The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully r...Vis mer
Om boken
ISBN
9781138678675
Forlag
Taylor & Francis Ltd
Publiseringsår
2017
Språk
Utgave
1
Originaltittel
The Public Relations Strategic Toolkit
Format
Frakt og retur
Frakt
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0 vurderinger • 0.0 av 5