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Paperback • 2016 • English
By Sally Dibb, Lyndon Simkin, William M.Pride, O.C Ferrell
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About the book
Marketing Concepts and Strategies combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation.
Book details
ISBN
9781473725126
Published year
2016
Language
English
Original title
Marketing: Concepts and Strategies
Format
Paperback
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