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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Fast delivery with
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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Hardcover • 2011 • English • 1. edition
By David A. Aaker, David Aaker
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About the book
Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
Book details
ISBN
9780470613580
Publisher
John Wiley & Sons Inc
Published year
2011
Language
English
Edition
1
Original title
Brand Relevance
Format
Hardcover
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