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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Fast delivery with
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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Hardcover • 2008 • English
By Mary Jo Hatch, Majken Schultz
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About the book
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employ...
Book details
ISBN
9780787998301
Published year
2008
Language
English
Original title
Taking Brand initiative
Format
Hardcover
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