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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Paperback • 2010 • English • 1. edition
By Nick (Senior Lecturer in Critical Marketing at the University of Leicester.) Ellis, Nick Ellis
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About the book
The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.
Book details
ISBN
9780199551682
Publisher
Oxford University Press
Published year
2010
Language
English
Edition
1
Original title
Business to Business Marketing
Format
Paperback
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