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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Fast delivery with
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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Paperback • 2009 • English
By Martin Evans, Ahmad Jamal, Gordon Foxall
1 Ratings • 4.0 of 5
About the book
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Consumer Behaviour, 2nd Edition is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and...Show more
Book details
ISBN
9780470994658
Published year
2009
Language
English
Original title
Consumer Behaviour
Format
Paperback
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1 Ratings • 4.0 of 5
