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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Fast delivery with
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© 2026 Bookis AS
English
Sweden
Region is based on IP address
About the book
<p>Valued by instructors and students alike, <i>Foundations of Marketing</i> presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy.</p><p><b>Discover:</b></p><ul><li>How marketing adds value to customers and organizations</li><l...Show more
Book details
ISBN
9781526847348
Published year
2019
Language
English
Original title
Foundations of marketing
Format
Hardcover
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