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Consumer Behaviour: A European Perspective

Paperback • 2013 • English

Consumer Behaviour: A European Perspective

By Michael R. Solomon,Gary Bamossy,Søren Askegaard, Margaret Hogg

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About the book

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate st...Show more

Book details

ISBN

9780273772729

Published year

2013

Language

English

Original title

Consumer Behaviour: A European Perspective

Format

Paperback

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