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Marketing theory - a student text

Paperback • 2016 • English • 1. edition

Marketing theory - a student text

By Michael J. Baker

2 Ratings • 4.5 of 5

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About the book

Lecturers/Instructors - Request a free digital inspection copy hereUniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-...Show more

Business and Management

Book details

ISBN

9781473904019

Publisher

Sage publications ltd

Published year

2016

Language

English

Edition

1

Original title

Marketing theory - a student text

Format

Paperback

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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

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Reviews · 0

2 Ratings • 4.5 of 5

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