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Principles and Practice of Marketing

Paperback • 2010 • English

Principles and Practice of Marketing: Sixth edition

By David Jobber

0 Ratings • 0.0 of 5

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About the book

Principles and Practice of Marketing truly sets the benchmark for achievement in introductory Marketing courses. Brought to life through engaging examples, eye-catching presentation and interactive resources, this contemporary and comprehensive book is a trusted and stimulating choice to support your course.

Sales and marketing management
Sales and marketing
Market research

Book details

ISBN

9780077123307

Published year

2010

Language

English

Original title

Principles and Practice of Marketing

Format

Paperback

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0 Ratings • 0.0 of 5

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