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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Fast delivery with
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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Hardcover • 2014 • English
By Kenneth C. Laudon, Carol Guercio Traver
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About the book
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The tenth edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMa...Show more
Book details
ISBN
9781292009094
Published year
2014
Language
English
Original title
e-commerce 2014 business.technology.society
Format
Hardcover
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