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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Fast delivery with
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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Paperback • 2015 • English
By Douglas West, John Ford, Essam Ibrahim
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About the book
The third edition of Strategic Marketing examines the ways in which companies create and sustain their competitive advantage. Utilizing a robust marketing strategy framework, it covers each of the central questions in the popular "WWHD" model: Where are you now? Where do you want to be? How will you get there? Did you get there? This framework provides students with the tools and techniques to assess the role of marketing strategy in an organization, and to evaluate its impact and contribution. ...Show more
Book details
ISBN
9780199684090
Published year
2015
Language
English
Original title
Strategic marketing - creating competitive advantage
Format
Paperback
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