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Paperback • 2017 • 1. edition
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About the book
-Based on research in more than 300 innovative companies, the visionary insights of bestselling author Steven Van Belleghem provide an answer on how to be customer-oriented in a world of automatization and digitalization -With a chapter by expert Peter Hinssen Phase 3 of digitalization has started. A phase of artificial intelligence has revolutionized the buying behavior of customers: collecting information, the buying process and customer service have changed dramatically. This book explains th...Show more
Book details
ISBN
9789401445214
Publisher
Lannoo
Published year
2017
Language
Edition
1
Original title
Customers the Day After Tomorrow
Format
Paperback
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