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A Brain for Business - A Brain for Life

Hardcover • 2017 • 1. edition

A Brain for Business - A Brain for Life

By Shane O'Mara

0 Ratings • 0.0 of 5

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About the book

Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world.The brain matters in business. The problem is that our brains have many biases, heuristics and predilections that can distort behaviour and decision making. The good news is that we know more about how these work than ever before. O'Mara's starting point is that, as our behaviour arises from t...Show more

Occupational and industrial psychology

Book details

ISBN

9783319491530

Publisher

Springer International Publishing AG

Published year

2017

Language

Edition

1

Original title

A Brain for Business - A Brain for Life

Format

Hardcover

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