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Paperback • 2017 • 1. edition
By UK) Bladen Charles (University of Greenwich, UK) Kennell James (University of Greenwich, UK) Abson Emma (University of Greenwich, UK) Wilde Nick (University of Greenwich
9 Ratings • 4.8 of 5
About the book
Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event set...Show more
Book details
ISBN
9781138907058
Publisher
Taylor & Francis Ltd
Published year
2017
Language
Edition
1
Original title
Events Management
Format
Paperback
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9 Ratings • 4.8 of 5