
Paperback • 2016 • 1. edition
Strategic Management of Technological Innovation
1 Ratings • 5.0 of 5
About the book
Analyze. Formulate. Implement.Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Book details
ISBN
9781259539060
Publisher
McGraw-Hill Education
Published year
2016
Language
Edition
1
Original title
Strategic Management of Technological Innovation
Format
Paperback
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1 Ratings • 5.0 of 5






























