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Strategic Management of Technological Innovation

Paperback • 2010 • English • 3. edition

Strategic Management of Technological Innovation

By Melissa A. Schilling

1 Ratings • 5.0 of 5

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About the book

This edition offers: 1. Five new chapter opening cases: Blue-Ray vs. HD-DVD: a standards battle in high definition video; From PDA's to smartphones: the evolution of an industry; Bug Labs and the Long Tail; Organizing for innovation at Google; and Skull Candy: developing extreme headphones. 2. More balance between industrial products versus consumer products. More industrial product examples (such as electronic components, medical components, aerospace, and business software) and service example...Show more

Business and Management

Book details

ISBN

9780071289573

Publisher

McGraw-Hill/Irwin

Published year

2010

Language

English

Edition

3

Original title

Strategic Management of Technological Innovation

Format

Paperback

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Other versions

Strategic Management of Technological Innovation

Strategic Management of Technological Innovation

Paperback · 2016

Strategic Management of Technological Innovation

Strategic Management of Technological Innovation

Paperback · 2022

Reviews · 0

1 Ratings • 5.0 of 5

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