
Paperback • 2016 • English
ISE Strategic Management of Technological Innovation
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About the book
Analyze. Formulate. Implement.Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Book details
ISBN
9781259255526
Publisher
McGraw-Hill Education
Published year
2016
Language
English
Original title
ISE Strategic Management of Technological Innovation
Format
Paperback
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