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ISE Strategic Management of Technological Innovation

Paperback • 2016 • English

ISE Strategic Management of Technological Innovation

By Melissa A. Schilling

0 Ratings • 0.0 of 5

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About the book

Analyze. Formulate. Implement.Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

Business and Management

Book details

ISBN

9781259255526

Publisher

McGraw-Hill Education

Published year

2016

Language

English

Original title

ISE Strategic Management of Technological Innovation

Format

Paperback

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