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English

Enchantment: The Art of Changing Hearts, Minds, and Actions

Hardcover • 2011 • English

Enchantment: The Art of Changing Hearts, Minds, and Actions

By Guy Kawasaki

0 Ratings • 0.0 of 5

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About the book

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing ...Show more

Book details

ISBN

9781591843795

Publisher

PORTFOLIO

Published year

2011

Language

English

Original title

Enchantment: The Art of Changing Hearts, Minds, and Actions

Format

Hardcover

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