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English

Paperback • 2016 • 1. edition
By Warwick Frost, Jennifer Laing, Gary Best, Kim Williams, Paul Strickland, Clare Lade
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About the book
This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage. It proposes that these processes are interconnected with film, television, print and social media. The book emphasises the notion of gastronomy as a dynamic concept, in particular how it ...Show more
Book details
ISBN
9781845415730
Publisher
Channel View Publications Ltd
Published year
2016
Language
Edition
1
Original title
Gastronomy, Tourism and the Media
Format
Paperback
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