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Marketing and managing tourism destinations

Paperback • 2024 • English • 3. edition

Marketing and managing tourism destinations

By Alastair M. Morrison

1 Ratings • 5.0 of 5

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About the book

"Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Written by an author w...Show more

Hospitality and service industries
Hospitality, sports, leisure and tourism industries
Tourism geography

Book details

ISBN

9781032380698

Publisher

Routledge, Taylor & Francis Group

Published year

2024

Language

English

Edition

3

Original title

Marketing and managing tourism destinations

Format

Paperback

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1 Ratings • 5.0 of 5

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