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About the book
For undergraduate-level courses in Electronic Commerce. Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Perfect for courses where the professor chooses to use supplemental material o...Show more
Book details
ISBN
9780137008070
Publisher
PEARSON EDUCATION (US)
Published year
2008
Language
English
Original title
Introduction to Electronic Commerce
Format
Paperback
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