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About the book
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A ...Show more
Book details
ISBN
9780062435613
Publisher
HarperCollins Publishers Inc
Published year
2016
Language
Edition
1
Original title
Competing Against Luck
Format
Hardcover
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1 Ratings • 5.0 of 5