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© 2026 Bookis AS
English
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Fast delivery with
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© 2026 Bookis AS
English
Norway
Region is based on IP address
Hardcover • 2018 • 1. edition
By Christopher Bones, James Hammersley, Nick Shaw
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About the book
Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the d...Show more
Book details
ISBN
9780749487812
Publisher
Kogan Page Ltd
Published year
2018
Language
Edition
1
Original title
Optimizing Digital Strategy
Format
Hardcover
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