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© 2026 Bookis AS
English
Norway
Region is based on IP address
Hardcover • 2017 • 1. edition
By Chris Hackley, Rungpaka Amy Hackley
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About the book
Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. Drawing not only...Show more
Book details
ISBN
9781473997981
Publisher
SAGE Publications Ltd
Published year
2017
Language
Edition
1
Original title
Advertising and Promotion
Format
Hardcover
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