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Advertising and Promotion

Paperback • 2017 • 1. edition

Advertising and Promotion

By Chris Hackley, Rungpaka Amy Hackley

0 Ratings • 0.0 of 5

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About the book

Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. Drawing not only...Show more

Advertising

Book details

ISBN

9781473997998

Publisher

SAGE Publications Ltd

Published year

2017

Language

Edition

1

Original title

Advertising and Promotion

Format

Paperback

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Other versions

Advertising and Promotion

Advertising and Promotion

Hardcover · 2017

Advertising and Promotion

Advertising and Promotion

Paperback · 2007

Reviews · 0

0 Ratings • 0.0 of 5

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