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English

Switch How to Change Things When Change Is Hard

Paperback • 2011 • English

Switch How to Change Things When Change Is Hard

By Chip Heath, Dan Heath

0 Ratings • 0.0 of 5

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About the book

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable re...Show more

Book details

ISBN

9780307885036

Publisher

Crown Business

Published year

2011

Language

English

Original title

Switch How to Change Things When Change Is Hard

Format

Paperback

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0 Ratings • 0.0 of 5

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