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Co-Opetition

Paperback • 1997 • English • 1. edition

Co-Opetition

By Adam M. Brandenburger, Barry J. Nalebuff

0 Ratings • 0.0 of 5

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About the book

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines...Show more

Book details

ISBN

9780385479509

Publisher

Crown

Published year

1997

Language

English

Edition

1

Original title

Co-Opetition

Format

Paperback

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Reviews · 0

0 Ratings • 0.0 of 5

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