Pocket • 2011 • Engelsk

Priceless The Hidden Psychology of Value

Name: Priceless The Hidden Psychology of Value
SKU: 9781851688296
Availability: OutOfStock
ISBN: 9781851688296

Av William Poundstone

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Om boken

Why do text messages cost money while e-mails are free? How does Apple persuade people to pay for music instead of downloading it for nothing? In Priceless, bestselling author William Poundstone reveals how we perceive value and why businesses set the prices we pay. Rooted in the emerging field of behavioural decision theory, Poundstone reveals the secrets that multinationals - including Microsoft, Coca-Cola, Nestle, Nokia and Mercedes - are willing to pay millions for from so-called price consu...Vis mer

Om boken

ISBN

9781851688296

Forlag

Oneworld Publications

Publiseringsår

2011

Språk

Engelsk

Originaltittel

Priceless The Hidden Psychology of Value

Format

Pocket

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