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Alchemy The Magic of Original Thinking in a World of Mind-numbing Conformity

Pocket • 2021 • Engelsk

Alchemy The Magic of Original Thinking in a World of Mind-numbing Conformity

Av Rory Sutherland

4 vurderinger • 4.8 av 5

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Om boken

'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas Taleb Why is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any prob...Vis mer

Etikk og sosialt ansvar i næringslivet
Entreprenørskap

Om boken

ISBN

9780753556528

Forlag

WH Allen

Publiseringsår

2021

Språk

Engelsk

Originaltittel

Alchemy The Magic of Original Thinking in a World of Mind-numbing Conformity

Format

Pocket

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4 vurderinger • 4.8 av 5

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