The Impulse Economy

Emotion by design

greg hoffman

Designed for digital

Jeanne W. Ross

The experience economy

B.Joseph Pine, James H. Gilmore

Introduction to Digital Transformation and its impact on society

Abbas Strømmen-Bakhtiar

Digital economics

Harald Øverby

The Choice Factory

Richard Shotton

DOLLARS & SENSE INTL

DAN ARIELY

Consumer Behavior

PhD Ekstrom Karin M

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

Adam Alter

The Inner Lives of Markets

Ray Fisman

Inside the Mind of the Shopper

Herb Sorensen

Experiencing MIS

David M. Kroenke

The Impulse Society: America in the Age of Instant Gratification

Paul Roberts

Think like a freak

Steven D. Levitt

Consumer Behaviour: A European Outlook

The Why Axis

John List

Socialnomics

Erik Qualman

E-Marketing

Judy Strauss

The Art of Shopping: How We Shop and Why We Buy

Siemon Scamell-Katz

Consumer behaviour

Leon G. Schiffman

The ultimate question 2.0

Fred Reichheld

Wikinomics

Don Tapscott

Freakonomics

Stephen Jumaat Abdul-razaq

Treasure Hunt

Michael J.

Retail Marketing

Peter McGoldrick

The attention economy : understanding the new currency of business

Thomas H. Davenport

Positioning: The battle for your mind

Al Ries,

The Innovator's Dilemma

Clayton E. Cramer

Opening Digital Markets

Walid Mougayar

digital economy

don tapscott

Consumer behavior : buying, having, and being

Michael R. Solomon

Understanding Consumer Behavior

J. Paul Peter

The Social Life of Information

John Seely Brown

The Money Culture

Michael Lewis