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Permission marketing

Pocket • 2002 • Engelsk • 1. utgave

Permission marketing: turning strangers into friends, and friends into customers

Av Seth Godin

0 vurderinger • 0.0 av 5

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Om boken

Traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption marketing and, as companies are discovering, it no longer works. Instead of annoying potential customers, Permission marketing offers customers incentives to accept advertising voluntarily. By reaching out to only those customers who may have expressed an interest in learning more about the product, Permission marketing enables companies to develop long-term...Vis mer

Salg og markedsføring

Om boken

ISBN

9780743221429

Forlag

Free Press Business

Publiseringsår

2002

Språk

Engelsk

Utgave

1

Originaltittel

Permission marketing

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Kontakt selgeren etter levering.

Omtaler · 0

0 vurderinger • 0.0 av 5

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