Pocket • 2005
Corporate communication: a strategic approach to building reputation
1 vurderinger • 5.0 av 5
Om boken
Communication is the heart of organizational success. This book places communication squarely in the strategic processes of the organization. This is important if organizations are to build and maintain good images or reputations. The editors of this book have assembled leading international academics and practitioners to explore what, in their minds, are essential subjects that managers need to consider if they are to be effective communicators. These include understanding communication’s rol...Vis mer
Om boken
ISBN
9788205339392
Forlag
Gyldendal akademisk
Publiseringsår
2005
Språk
Engelsk
Utgave
2
Originaltittel
Corporate communication
Format
Frakt og retur
Frakt
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Corporate communication
Corporate communication
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1 vurderinger • 5.0 av 5
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