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Om boken
Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
Om boken
ISBN
9780073403274
Forlag
McGraw-Hill Education - Europe
Publiseringsår
2015
Språk
Utgave
1
Originaltittel
Corporate Communication
Format
Frakt og retur
Frakt
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