Pocket • 2014 • 1. utgave

Business Essentials for Strategic Communicators

Name: Business Essentials for Strategic Communicators
SKU: 9781349481880
Availability: OutOfStock
ISBN: 9781349481880

Av Matthew W. Ragas, E. Ronald Culp

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Om boken

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and stu...Vis mer

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Om boken

ISBN

9781349481880

Forlag

Palgrave Macmillan

Publiseringsår

2014

Språk

Utgave

Originaltittel

Business Essentials for Strategic Communicators

Format

Pocket

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Frakt

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