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Mastering Business for Strategic Communicators Insights and Advice from the C-suite of Leading Brands

Innbundet • 2017 • 1. utgave

Mastering Business for Strategic Communicators Insights and Advice from the C-suite of Leading Brands

Av Matthew W. Ragas, Ron Culp

0 vurderinger • 0.0 av 5

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Om boken

The most successful communication professionals are no longer just communication experts—they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strateg...Vis mer

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Om boken

ISBN

9781787145047

Forlag

Emerald Group Publishing

Publiseringsår

2017

Språk

Utgave

1

Originaltittel

Mastering Business for Strategic Communicators Insights and Advice from the C-suite of Leading Brands

Format

Innbundet

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Mastering Business for Strategic Communicators

Mastering Business for Strategic Communicators

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Omtaler · 0

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