Innbundet • 2018 • 1. utgave

A Concise Guide to Market Research

Name: A Concise Guide to Market Research
SKU: 9783662567067
Availability: OutOfStock
ISBN: 9783662567067

Av Marko Sarstedt, Erik Mooi

0 vurderinger • 0.0 av 5

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Om boken

This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypoth...Vis mer

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Om boken

ISBN

9783662567067

Forlag

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Publiseringsår

2018

Språk

Utgave

Originaltittel

A Concise Guide to Market Research

Format

Innbundet

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