Strategic planning for public relations

Public relations theory 3

Carl Botan

Strategic planning for public relations

Ronald Smith

Political Public Relations

Jesper Strömbäck

Strategic Management Communication for leader…

Robyn Walker

Strategy - an international perspevtice

Bob Adelman

Understanding Public Relations

Lee Edwards

Public Relations and Social Theory Key Figures, Concepts and Developments

Øyvind Ihlen

Strategic Management Communications for Leaders

Robyn Walker

Exploring Public Relations

Ralph Tench

The Routledge Handbook of Critical Public Relations

David McKie

Exploring strategy

Gerry Johnson,

Project Management

Erik Baldwin

Strategic Management

Robert MacIntosh

Strategic leadership in the public services

Paul Joyce

Marketing Management

Kotler Keller

The new rules of marketing and PR

David Meerman

Fundamentals of Strategy

Gerry Johnson,

Understanding public management

Kjell A.

Designing public policies

Michael Howlett

The SAGE Handbook of Public Relations

Primer of Public Relations Research

Don W. Stacks

Key concepts in public relations

Franklin B et al

Strategic Brand Management

Kevin J. Delaney

Managing for Stakeholders

R. Edward

Strategic advertising management

Larry Percy

PROJECT MANAGEMENT a Strategic planning approach

Paul Kock (De)

Corporate Communication- A Stategic Approach to Building Reputation

Peggy Simcic Brønn and Roberta Wiig Berg

Public Relations

Dan Lattimore

The Essential Public Manager

Christopher Politt

Manager’s guide ro excellence in public relations and commujication management

David M.

Effective Public Relations

Cutlip, Scott M.; Center, Allen H.; Broo