The Discourse of Advertising

Pocket • 2001 • Engelsk

The Discourse of Advertising

0 vurderinger • 0.0 av 5

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Om boken

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the ...Vis mer

Om boken

ISBN

9780415234559

Forlag

Routledge

Publiseringsår

2001

Språk

Engelsk

Originaltittel

The Discourse of Advertising

Format

Pocket

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