National Image and Competitive Advantage : The Theory and Practice of Place Branding (2nd Edition)

Nation Branding Concepts, Issues, Practice

Keith Dinnie

Strategic Brand Management A European Perspec…

Kevin J. Delaney

Brand Identity Essentials, Revised and Expanded

Kevin Budelmann

Strategy - an international perspevtice

Bob Adelman

Branding

Michael Johnson

The Physics of Brand Understand the Forces Behind Brands That Matter

Aaron Keller

E-Marketing

Judy Strauss

Marketing for hospitaliy and tourism

Philip R Kotler

Integrated Advertising, Promotion, and Market…

Kenneth Nordgren (red.)

Designing Brand Identity

Emarketing excellence

Dave Chaffey

Marketing Strategy & Competitive Positioning

Graham Hooley

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

Marketing Management

Kotler Keller

Gaining and sustaining competitive advantage

Jaynal. Abedin

Big Brand Theory

Sandu Publishing

Brand Atlas

Alina Wheeler

The new rules of marketing and PR

David Meerman

The economics of tourism destinations

Strategic Brand Management

Kevin J. Delaney

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

Jean-Noël Kapferer

What is Branding? (Essential Design Handbooks)

Healey, Matthew

Taking Brand Initiative

Rosemary (University of Binghampton) Arrojo

Wally Olins: The Brand Handbook

Wally Olins

Leadership Brands

Dave Ulrich og Norm Smallwood

Living The Brand - How to transform every member of your organization into a brand champion

Nicholas Ind

Consumer behavior in tourism

John Swarbrooke

Brands

Marcel Danesi

The Brand Gap

Marty Neumeier

Brand Sense

Martin Lindstrom

Building reputational capital

Jackson K T

Competitive Advantage Creating and Sustaining Superior Performance

Michael E. Porter

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

internet Marketing Building advantage in a networked economy

Rafi A. Mohammed

Logos, Letterheads & Business Cards Design for Profit

Conway Lloyd Morgan

Building strong brands

David A. Aaker

American Corporate Identity 2002

David E. Carter

Competitive advantage of nations

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan