Service Marketing - Intergrating Customer Foc…

Services Marketing People, Technology, Strategy

Jochen Wirtz

Service Management

Sanjeev Bordoloi

Foundations of Marketing

John Fahy and David Jobber

Customer Relationship Management

Australia) Buttle Francis (Francis Buttle Associates

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Service Management: Operations, Strategy, Information Technology

James Fitzsimmons

Services Marketing: Integrating Customer Focus Across the Firm

Valarie A. Zeithaml

Customer Service in Tourism and Hospitality

Simon (University of South Carolina) Hudson

Integrated Advertising, Promotion, and Market…

Kenneth E.Clow,

Global Marketing, Global Edition

Warren J. Keegan

Integrated marketing communications

Chitty

Service Design for Business: A Practical Guide to Optimizing the Customer Experience

Ben Reason

Customer Service A Practical Approach

Elaine K. Harris

E-Marketing

Judy Strauss

Essentials of Marketing

Paul Baines

Service Operations Management - Improving Ser…

Robert Johnston,

Marketing Management

Kotler Keller

Relathionship Marketing and Customer Relation…

Adele Berndt

Relationship Marketing

Martin Christopher

Marketing reaserch

Iacobucci churhill

Marketing Communications A European Perspecti…

Pstrick De

Amazon.com Services Marketing: Integrating Customer Focus Across the Firm

Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler

Marketing Management 13th edition

Philip Kotler

Strategic Customer Service

John Thomas Aalstad

Customer Relationship Management concepts and technologies

Francis Buttle

Services Marketing - Integrating Customer Focus Across the Firm

Alan Wilson

Taking Brand Initiative

Rosemary (University of Binghampton) Arrojo

Relationship Marketing & Customer Relationshi…

Annekie Brink

Services marketing

Valarie James

Consumer Behaviour and Marketing Strategy

J. Paul Peter

Service Level Management Customer Focused

Jan Niessen

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan