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Loyalty Marketing for the Internet Age

Paperback • 2000 • English

Loyalty Marketing for the Internet Age: How to Identify, Attract, Serve, and Retain Customers in an E-Commerce Environment

By Kathleen Sindell

1 Ratings • 5.0 of 5

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About the book

Companies cannot afford to give their customers away. But according to e-commerce experts, 70% of all e-transactions never go through due to customer frustration As the explosive ECRM (Electronic Customer Relationship Management) methodology comes into its own, every business dealing with customers electronically is learning that no matter what size the business, retaining customers is the key to long-term financial success. By bringing together marketing, sales, service, and other divisions wit...Show more

E-commerce: business aspects
Business ethics and social responsibility
Entrepreneurship

Book details

ISBN

9780793140336

Publisher

Dearborn Trade Pub

Published year

2000

Language

English

Original title

Loyalty Marketing for the Internet Age

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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