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Marketing - Standalone book

Hardcover • 2016 • English

Marketing - Standalone book

By Grewal/Levy

0 Ratings • 0.0 of 5

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About the book

Marketing was designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage

Economics, Finance, Business and Management

Book details

ISBN

9780077729028

Published year

2016

Language

English

Original title

Marketing - Standalone book

Format

Hardcover

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