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  5. Economics, Finance, Business and Management
Market-Based Management

Paperback • 2012 • English

Market-Based Management: Strategies for growing customer value and profitability

By Roger J.

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About the book

The editorial team at Pearson has worked closely with educators around the globe to inform students of the ever-changing world in a broad variety of disciplines. Pearson Education offers this product to the international market, which may or may not include alterations from the United States version.

Economics, Finance, Business and Management

Book details

ISBN

9780132848169

Published year

2012

Language

English

Original title

Market-Based Management

Format

Paperback

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