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Marketing Management

Hardcover • 2012 • English

Marketing Management

By Philip Kotler

0 Ratings • 0.0 of 5

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About the book

This title features all the accessibility, theoretical rigour and managerial relevance of the global best-seller 'Marketing Management' plus European structure, European examples, the work of European academics, and bespoke online resources.

Book details

ISBN

9780273743613

Publisher

Pearson

Published year

2012

Language

English

Original title

Marketing Management

Format

Hardcover

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Reviews · 0

0 Ratings • 0.0 of 5

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